This thunderclap thing is pretty cool and might just work. Essentially, it will send out a syncronized Facebook message and Tweet on everyone’s accounts at the same time. The idea is to get as many people thinking about Shards Online at the end of the campaign as possible. If you have questions about this crazy thing just email us at email@example.com.
UPDATE: Thanks to everyone who participated in the thunderclap. It was fun to see both our Facebook and Twitter feeds get blasted with Shards Online!